Auto Dealer Advisory

Ridgeway Automotive Group

"Twelve rooftops. One playbook."

Naperville, IL ·12 rooftops, $1.8B annual revenue, 1,400 employees, Toyota / Honda / Chevrolet franchises

The Story Hook

What's happening at Ridgeway Automotive Group?

Lakeshore Toyota Chicago F&I attach has fallen to ~0.84 products per deal against a group average of 1.83. The group PVR gap is that one rooftop's F&I miss — not front-end gross, not market softness.

The People

Three protagonists.

Hero Persona

Priya Vaidyanathan

Group CFO

"If it's market, we ride it out. If it's Lakeshore, we act. I need to know which one before Wednesday."

Protagonist

Marcus Delacroix-Owusu

General Manager, Lakeshore Toyota Chicago

"Show me whether it's the F&I products, the desking process, or a specific salesperson pod."

Analyst

Ellery Kohn-Ashworth

Business-Office Analyst

""


Pick this one

Ready to build?

In Beat 2 of the workshop, you'll pick Ridgeway Automotive Group as your storyline. Claude Code has already read the semantic model, knows the personas, and understands the signal in the data. You describe the dashboard you want in plain English. It builds.

← All 25 industries How it works