The Story Hook
What's happening at NorthStar Captive Finance?
Sunrise Toyota, San Diego runs subprime concentration at ~32% (vs ~14% population). Delinquency at that one dealer runs ~26.5% while the rest of the book sits at 6-8%. The aggregate hides it; the dealer view surfaces it.
The People
Three protagonists.
Hero Persona
Nadia Bergstrom
CFO
"I need to walk into that OEM review with the concentration story, not the aggregate line — because the aggregate is what got us here."
Protagonist
Denicia Ortiz-Ramos
Field Dealer-Relationship Rep
"Tell me which credit tier is doing the damage and I'll walk in ready."
Analyst
Jae-Won Lee
Portfolio Analyst
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Pick this one
Ready to build?
In Beat 2 of the workshop, you'll pick NorthStar Captive Finance as your storyline. Claude Code has already read the semantic model, knows the personas, and understands the signal in the data. You describe the dashboard you want in plain English. It builds.