The Story Hook
What's happening at Bramwell & Vaughn?
Hero Legacy 16oz — the largest SKU by revenue — has lost ~30 points of ACV distribution at MassMart and Grocery National in the Southeast and South regions. The store-shelf void is what the sales team has been trying to explain without data.
The People
Three protagonists.
Hero Persona
Bettina Ranganathan-Fisker
VP Category Management
"The dollar line reads flat. The share line is telling us something else. I need to know which retailer × region is the void."
Protagonist
Sabria Dombrowski-Xie
Field Sales Manager, Southeast/South
"Give me the two doors I need to reopen and the SKU story that reopens them."
Analyst
Yiannis Rasmussen-Ozturk
Sales Analytics Analyst
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Pick this one
Ready to build?
In Beat 2 of the workshop, you'll pick Bramwell & Vaughn as your storyline. Claude Code has already read the semantic model, knows the personas, and understands the signal in the data. You describe the dashboard you want in plain English. It builds.