The Story Hook
What's happening at Constellation Media?
LATAM market runs churn at ~29% against a portfolio mean of ~11% (+2.99σ), with watch-time per subscriber falling materially in the same window. The rest of the book is holding — this is a one-market story.
The People
Three protagonists.
Hero Persona
Rashida Kwarteng-Piotrowski
Chief Growth Officer
"One market. That's the story I take to the council — not a global apology."
Protagonist
Aleksandr Beauchamp-Ihejirika
LATAM Regional GM
"Tell me if it's price, content mix, or a specific device-tier that broke us."
Analyst
Nayeli Ostrowski-Chukwuma
Growth Analytics Analyst
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Pick this one
Ready to build?
In Beat 2 of the workshop, you'll pick Constellation Media as your storyline. Claude Code has already read the semantic model, knows the personas, and understands the signal in the data. You describe the dashboard you want in plain English. It builds.