The Story Hook
What's happening at Fellowship Foundation Network?
Mid-Major ($10k-$100k) tier runs current-year retention at ~31% against a book average north of 74%. The middle of the donor pyramid is quietly hollowing out even as top-tier gifts remain strong.
The People
Three protagonists.
Hero Persona
Aurelio Kwakye-Fitzsimmons
Chief Development Officer
"The middle of the pyramid is hollowing. That's a two-year problem if we don't name it now."
Protagonist
Ravi Dabbagh-Weatherford
Mid-Major Team Lead
"Give me the re-engagement plan I can walk in with."
Analyst
Sofia Adegbite-Reyes
Prospect Research Analyst
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Pick this one
Ready to build?
In Beat 2 of the workshop, you'll pick Fellowship Foundation Network as your storyline. Claude Code has already read the semantic model, knows the personas, and understands the signal in the data. You describe the dashboard you want in plain English. It builds.