The Story Hook
What's happening at Sunbrook Markets?
South Texas district runs comps at ~-12% against a population mean of ~-4% (1.84σ below the mean), while basket size holds steady across the rest of the chain. The concentration is on two specific categories, not a market-wide softness.
The People
Three protagonists.
Hero Persona
Colton Mahaffey
CEO
"One district. Two categories. That's the story analysts need to hear."
Protagonist
Marcus Delacroix
South Texas District Manager
"Tell me what to focus on before Colton has to answer the analyst live."
Analyst
Simone Yeboah
Store-Ops Analyst
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Pick this one
Ready to build?
In Beat 2 of the workshop, you'll pick Sunbrook Markets as your storyline. Claude Code has already read the semantic model, knows the personas, and understands the signal in the data. You describe the dashboard you want in plain English. It builds.